
3 Tips for Better Live Video Events
Live videos are ubiquitous on Instagram, YouTube, and Facebook, becoming a crucial marketing tool across all niches. Some live events are engaging and beneficial, while others seem hastily put together and ineffective. Here’s how to ensure your live video event falls into the former category:
1. Promote, Promote, Promote
Although you can quickly set up a live video event with just a few clicks, planning and promotion are key to a successful turnout. Inform your private groups, email your subscribers, post on your blog, and even consider running paid ads to boost attendance. Remember, inviting your audience is crucial for a well-attended event.
2. Interact with Your Audience
The primary appeal of live video is the chance for real-time interaction. Acknowledge your viewers, chat with them, and answer their questions to make them feel valued. Engaging with your audience, even if it momentarily disrupts your flow, enhances the experience and fosters a sense of community. Don’t forget to check and respond to comments after the event to keep the conversation going.
3. Repeat What Works
Experiment with different platforms like Periscope, YouTube, and Facebook to find what resonates with your audience. Focus on what works best in terms of platform, length, topic, and timing. Track your results and continuously refine your approach based on feedback and engagement.
Lastly, don’t stress about perfection. Authenticity trumps flawlessness, and showing your imperfections can strengthen your connection with your audience.
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